Can Anyone imagine the life of Social media in the near future?
That’s a question no one we’re quite sure and has answer to. However, one can deffinetly estimate depending on the past performance on how the trend flows beyond.
Firstly, let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) performance and discuss where they’re trending this year 2017
Facebook tends to have a huge potential market for social media user, but one needs to stand out from the crowd in order to suceed. The following statistics highlight some Facebook facts
#1: With 17 percent increase year over year, there are over, 1.86 billion monthly active Facebook users (Facebook MAUs) . (Source: Facebook as of 02/01/17)
#2: With increase of 23 percent year-over-year, There are 1.15 billion mobile daily active users (Mobile DAU) as of December 2016. (Source: Facebook )
#3: With 18% increase year over year, 1.23 billion people log onto Facebook daily (Facebook DAU) as of September 2016. (Source: Facebook)
#4: With 21% year-over-year, There are 1.74 billion mobile active users (Mobile Facebook MAU) as of December 2016. (Source: Facebook ).
#5: On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook)
#6: In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal)
#7: 29.7% of Facebook users are at age 25 to 34, is the most common age demographic. (Source:Emarketer 2012)
#8: Average of Five new profiles are created every second. (Source: ALLFacebook 2012)
#9: Study says that post at mid-week between 1 to 3 pm and at 7pm will result in more clicks on average than posting at 8pm.
#10: Engagement is higher On Thursdays and Fridays, @ 18% . (Source: Bit.ly blog)
#11: Over 300 million Photo uploads per day. (Source: Gizmodo)
#12: Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
#13: Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)
#14: 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
#15: One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
#16: 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012)
#17: 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook).
Facebook Updates in 2017
- Facebook launched Messenger Day
- Reactions coming to Messenger
- Facebook introduced updates to Ad Breaks
- Facebook autoplay videos will play with sound
- Facebook launched a VR app
- Facebook is working on additional ad measurement tools
- Facebook users can add national flags to their profile pictures
Instagram is a mobile photo-sharing application basically designed to share pictures and videos either publicly or privately, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.
Instagram and business …
An introduction of new Instagram features in 2016 suggests marketers can expect more changes in 2017.
#1: Instagram to improve analytics data and user experience
#2: Use of user-generated content become more common on Instagram
#3: Instagram overtakes snapchat market share
#4: Instagram improved functionality keeps competitors at bay
#5: Shoppable product tags put Instagram sales ahead
#6: Better Instagram business tools to emerge
#7: Expanded business profile features of Instagram embraces marketers
Instagram Updates in 2017
- Multiple Image & Video Posts
- Instagram Story Ads
Snapchat is a photo- and video-messaging app. It launched in 2011. It is unique as the photos and videos only last a brief amount of time before they disappear forever, making the app ephemeral in nature, though you can take a screenshot of all the snaps you receive to save them in picture form. You can also save your own snaps before sending them to friends or you story.
Snapchat and business….
Although Snapchat is directed toward teens and adults, Social media marketers like Viners (creators who used Vine), YouTubers, and celebrities, are known to use Snapchat as an alternative means of communicating with their followers.
#1: Take People Behind the Curtain – use Snapchat stories to bring the consumer into feel like they’re part of the process.
#2: Promote Events – used to advetise events that last for limited time only.
#3: Work With Influencers – used to share snaps with one whose follower base is similar to yours brands.
#4: Provide Access to Live Events – share product launches or live events that gets your followers excited.
#5: Offer Contests, Perks or Promotions – helps in brand promotion.
#6: Deliver Private Content – share something that suprise your followers.
Snapchat Updates in 2017
- Snapchat search bar
- Snapchat Bitmoji Takeover
- Global Snapchat Story
Twitter as a social media, it is more than just instant messaging. It is like building a group of people, who is intrested like your hobbies/skills and sharing same kind of knowledge with them every day.
Twitter and business….
#1: Demonstrate your expertise in a particular field
#2: Join like-minded business groups or experts
#3: Share links to your blog, website or article
#4: Announce your availability for work
#5: Promote your special products and services
Twitter Updates in 2017
- Clarification on .@ syntax
- Additional JSON sample payloads
- Additional information added on the compose options (specifically the
- Additional information on error codes associated with the new scenarios
Having increased use of social media, either in day to day life(managing contact and sharing with friends) or in business activities, social media has become one of the most important ingredient in life.
keeping this in mind social media sites like facebook, twitter, instagram and others are finding a way to make things more convenient for the user and increase the performance with introducing new updates.